Butterball Cookbook Plus App (and a giveaway!)

Butterball Cookbook Plus App (and a giveaway!)

In lieu of cocktail Friday (I’m just drinking wine tonight… my week was so crazy/draining that I can’t even handle making a cocktail), I have something else fun to talk about. Turkey. I mean, I was going to wait on this post, but then I realized Thanksgiving is legitimately less than two weeks away. Whoa. How on Earth did that happen? Now I need another glass of wine to come to terms with how fast the weeks have been flying. And maybe a cupcake. Or a pumpkin doughnut.

If you’ve been reading our blog for over a year now, then you know how we experience Thanksgiving every year. Yes, with family and friends… But also with Butterball turkey! We’ve been working with Butterball for 4 years now (holy, that sounds like a ridiculously long time) and we have had nothing but awesome experiences with them. This is the first year we’re not actually going to the Butterball headquarters in Chicago and we’re seriously missing our Butterball buddies like crazy. I can 100% honestly say that the women (and few men!) who we’ve interacted with the past 3 years have been some of the nicest people I’ve ever met. Sadly, we won’t get any photos like this in 2012:

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But I’m most definitely pulling out my notes and getting my turkey studying on. The classroom is not the only place you can learn… In fact, the kitchen is the best!

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OK fine, our Butterball sessions were always in a kitchen anyway, but sometimes I think it’s good to take what you’ve learned and go home and see what you can do with it.

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Anyway, when you call 1-800-Butterball this holiday season, be sure to tell the lovely ladies that Sues and Chels say hi! And know that they’ll most definitely have all the answers to your questions. BUT if you’re all like, “It’s 2012; why would I pick up the phone and call someone when I need help? There’s got to be a better way,” you’re right. This year, Butterball launched their Butterball Cookbook Plus App ($4.99).

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It’s packed with TONS of Thanksgiving recipes (that you can obviously cook year-round) with recipes for everything from brined brown-sugar turkey to breakfast burgers to couscous turkey salad to cake pops. Each recipe has a big vibrant image and super duper easy-to-follow instructions.

One of my very own original recipes is going to be on the app, too. Cannot wait to see that!

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You can also easily save recipes to your recipe box and create grocery lists right on the app.

One of my favorite features of the app is the video tutorial feature. Since after 4 years of Butterball University, I still am a horrible mess when it comes to carving a turkey, having this nearby will be a must.

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As will the handy dandy conversion charts. AND the fact that lots of the features take voice command, which means you can follow along with your chosen recipe and not have to touch your phone with turkey hands (or whatever the ingredient of the moment is). For me, my phone gets ridiculously covered in frosting all the time.

I love that we’ve been able to see Butterball come such a long way in the last 4 years. Now they have a very active Facebook and Twitter presence and are even on Pinterest. And I’ve been pinning away on their Golden Thanksgiving board 🙂 And, of course, we’re still blogging away on the Butterball blog! Since I work in and love social media, there’s nothing I love more than seeing a brand do things well. (But really, Butterball’s website is also a tremendous resource).

Butterball Turkey Giveaway!

Want to win a Butterball turkey for your Thanksgiving dinner? OK, so Butterball won’t be popping a turkey in the mail… But they will send you a turkey gift check if you win so you can go out and buy one yourself! All you have to do is leave a comment on this post by Monday November 12 at 11:59 p.m. letting me know what feature you’re most excited for on the Butterball app. For extra entries 1) Follow @wearenotmartha on Twitter and 2) Follow @Butterball on Twitter. Just leave a comment for each extra entry you do. Good luck!!

Now, I hope you’re in the Thanksgiving spirit and already have a Pinterest board filled with all the dishes you’ll be making next week. 🙂

To see our past Butterball trips, check out:

Butterball University, 2011

Butterball University, 2010

Butterball University, 2009, pt 1

Butterball University, 2009, book 2

[Sues]

Disclaimer: although I am working closely with Butterball and had my Cookbook Plus app gifted to me, all opinions are 100% mine!

40 Responses to "Butterball Cookbook Plus App (and a giveaway!)"

  1. Carolsue says:

    I’m most excited about the My Recipe Box — I can add my favorite recipes that I’ve made and also recipes that I’d like to try

  2. Carolsue says:

    I follow you on Twitter as MsCarolsueA
    Digicats {at} Sbcglobal {dot} Net

  3. Carolsue says:

    I follow Butterball on Twitter as MsCarolsueA
    Digicats {at} Sbcglobal {dot} Net

  4. Simply Life says:

    I’ve always LOVED reading these posts about your experiences with Butterball!

  5. Rebecca C says:

    I love the voice command feature! Like you, my phone always ends up with stuff all ovet it by the time dinner/dessert is made, typically w flour.

  6. Mami2jcn says:

    i’m excited about the video tutorial.

  7. The Voice Commands is a great feature! Once I get my hands on that turkey (!), I don’t want to have to stop and touch my phone to continue with the directions.

  8. Mandy says:

    I’m most excited about the voice command feature. Like you, I’m always getting my phone messy in the kitchen.

  9. Mandy says:

    I follow @wearenotmartha on twitter (themandyirl).

  10. Emily says:

    It’s my first time cooking Thanksgiving dinner, so I’m really interested in all the recipes. Also, the voice command feature sounds great!

  11. LisaR. says:

    I follow @wearenotmartha and @butterball on twitter. I am excited about Thanksgiving coming early this year!

  12. Elena says:

    I am excited about My Recipe Box feature
    elena150980 at yahoo dot com

  13. Elena says:

    Follow Butterball on Twitter @ElenaIstomina

  14. Jennifer says:

    I’m looking forward to the recipe feature.

  15. Andreea says:

    I was actually looking forward to your annual Butterball post…can you send a someone else in your place, maybe someone who’s already in Chicago? 🙂

  16. Julie says:

    the recipe box for me thanks

  17. Kathy Eyre says:

    Oh, most definatly the voice commands, I get greasy fingers when I cook!

  18. Susan says:

    I remember your Butterball U experience 🙂 How wonderful that you’ve stayed in contact with some of the people you met! I can’t wait for turkey day!

  19. Bummer you are missing turkey school this year!! I definitely could use help from this app – I’ve screwed up a turkey in the past so this year we’re hosting and sticking to turkey breasts instead!

  20. Laura Clark says:

    I really like the voice command feature on the Butterball app. No icky greasy phone!

  21. Laura Clark says:

    I follow Butterball on Twitter as @PetuniaAC

  22. Laura Clark says:

    I follow you on Twitter as @PetuniaAC

  23. Sarah L says:

    I like the recipe box feature. If I can’t mark and save recipes, then I’ll never make them!

  24. Deb C says:

    I like the grocery list feature on the Butterball app. I always lose my lists!

  25. Deb C says:

    I follow Butterball on Twitter. @KismetChris

  26. Deb C says:

    I like you on Facebook. Deb Christie

  27. Erica says:

    I like that you can save recipes

  28. Erica says:

    I follow you on twitter @302erica

  29. Shannon says:

    the prepare mode for when you’re actually cooking sounds like it would be quite useful!

  30. Julie Ryan says:

    I can’t wait to see all the sides!

  31. Julie Ryan says:

    I also follow you on twitter @julieryanphoto

  32. Mary Beth says:

    I am excited about the My Recipe Box area too, easy to keep track of my favorites!

  33. Mary Beth says:

    I also just started following you on twitter!

  34. Lauren says:

    The recipe box excites me. I love the idea of having recipes at my fingertips in the kitchen.

  35. Gia Grossman says:

    I love this idea and hope I win a Butterball turkey for T-Day! I would also use the videos on the app– especially the carving one!

  36. Gia Grossman says:

    I follow you on Twitter!

  37. Gia Grossman says:

    I follow Butterball on Twitter now!

  38. gail says:

    the video tutorials

  39. Sarah says:

    Thanksgiving is my favorite holiday! The recipe box feature sounds cool! We always make mostly traditional favorites but I love to save new recipes and experiment with a new side or dessert each year!

  40. Heather says:

    Missed you too!! 🙂 Have a great holiday! Can’t wait to hear about your first Thanksgiving!!

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