
I love Boston to death, but it has seriously lacked in the cupcake department. There’s a couple of bakeries with great cupcakes, but really not any specialty cupcake shop right in the city. Until now. If you’re in the Boston area, you really need to go to Sweet, the new cupcake shop on Mass Ave. in Boston’s Backbay.
As if a new cupcake shop isn’t exciting enough; one of We are Not Martha’s favorite people is working there. Yesterday was Sara’s first day working at Sweet, so of course I stopped in for a visit and a cupcake or two.


Giant flower cupcake. I need one for my apartment
Pretty peonies and jars of candy also adorn the counters


Of course, I had to taste a couple flavors. First, the cappuccino cupcake was the perfect consistency: light and fluffy with a deliciously dense frosting. With the smooth flavor of cinnamon, this cupcake went down easy (maybe a little too easy).
Full-size cappuccino cupcake
You know I always have to try the vanilla/vanilla cupcake everywhere I go. The vanilla/vanilla combination is basically the way in which I measure how good a shop’s cupcakes actually are. Sweet passed the test on this one. Again, the cake was light and moist, but had the perfect amount of sweetness and vanilla flavoring. And the sweet vanilla frosting, while lighter than the cappuccino frosting, was full-flavored and fantastic. I would almost compare the taste to the frosting on a Party Favors cupcake, but definitely not as heavy. OK, so now I get why they call this place “Sweet.”
The mini-size vanilla sweet cake
Sweet sells their regular size cupcakes for $3.25 and their minis (for those of us who like to sample lots of flavors) for $2.25. Some people think they’re a bit pricey, but when you taste them you really will see why. You can get an overly-processed, sickeningly sweet cupcake anywhere, but Sweet’s cupcakes are all extremely fresh and natural tasting and worth every penny.
Other cupcake flavors at Sweet include lemon, organic karat, and dark chocolate; with many more flavors in the making. And while you’re enjoying your cupcake, you can pick a cute little “pupcake” for your dog. There’s also talk of having special “Vegan Wednesdays” in the future.
Oh, and I went back today. And I’m completely serious. I met up with some friends for lunch and knew they would love Sweet’s cupcakes. I was right.
Sweet is going to be a very, very dangerous place for me. And once you go, it will be for you too.
Provided it is too chilly for a beach day, I think our Monday afternoon may have just been upgraded. Yum:)
so happy you came in and enjoyed the cupcakes! we’re certainly gonna be eating a LOT of them in the coming months.
Oh my gosh, I am coming to Boston in October and am now drooling for one of these cupcakes. Can’t wait!
i was very disappointed in sweet. you guys are usually spot on, but these cupcakes are average at best. even went back twice in case they just had an off day. i heard they don’t even bake there, that they get them from a wholesale place. any idea if this is true?
i’ve tried all the cupcakes in can, from lulu’s to kickass to party favors – they’re all amateurs. for the pro’s, you have to go to bread & chocolate in newton. they’re like tiny pieces of art, and so far, the only ones i’ve found that use real buttercream.
I am now craving those cupcakes! they sound great 😀 🙂