Treat Cupcake Bar

Treat Cupcake Bar

Another new cupcake place in the Boston-area? I’m obviously there! Treat Cupcake Bar is in Needham, so not right in the city, but close enough for a nice Saturday afternoon drive. Or a rainy Saturday afternoon drive. Whatever. This weekend, we considered the rain “nice” since it cooled things off in Boston just a bit. What a relief! And it definitely called for cupcakes.

I could tell I was going to be a fan of Treat right away. I love the logo!


Treat Cupcake Bar isn’t like other cupcake shops. Hence why it has the word “bar” in it. You actually build your own cupcakes.


I totally love this concept! First you pick your cake:


Then you pick your frosting:


Then you pick 3 toppings/treats:


There are lots of them!



They take your frosting and treat selections and mix them all together… It really reminded me of Cold Stone Creamery.


But I especially love how they serve your cupcake:


It felt like so much more fun than just being handed a cupcake. Kind of like being a kid again.

I chose the gold cupcake with buttercream frosting. My treats? I chose rainbow sprinkles, chocolate chips, and heath bar.

Heavenlyyyy. And so pretty too!


OMG yum! I absolutely love that Treat gives you way too much frosting (I had more left over that I couldn’t even fit on the cupcake). The cupcake was delightful. I have to say the vanilla cake was a bit too corn bread tasting (I prefer a sweeter, more vanilla cupcake taste), but the super sweet buttercream frosting balanced it out well.

If you’re not into the idea of designing your own cupcake, you can choose one of the premade ones as well. They add new flavors every day. I enjoyed that you could see right into Treat’s kitchen and actually watch them baking the cupcakes.


And the walls were so pretty and vibrantly painted.


Of course, you know which one I chose to take home. Anything with the words Peanut Butter and Overload in it has my vote. It was phenomenal (Chris and I split it the next day… we were too stuffed after eating our huge “homemade” cupcake that day).


I’m also a fan of Treat’s packaging, complete with napkin-wrapped fork.


I really do love a cupcake shop that knows how to brand well and Treat totally has it covered. Everything from the napkins to the little papers in the cupcake trays.

And check out the adorable aprons!


If I wasn’t so in love with my WANM apron (and OK, my Butterball apron, too), I would totally get one.


They also had t-shirts for sale.

My overall impression is that Treat is a cupcake shop that cannot be missed, if only for the super fun experience! It would be an amazingly fun place to have a birthday party (seriously, for all ages) or just pop in and make your own cupcake whenever you’re in the mood.

This would be a dangerous, dangerous place for me if I lived nearby. Thank goodness, it’s a drive away.

The prices weren’t too bad either. A make-your-own cupcake was $4.25, but it was absolutely huge with tons of frosting. And the pre-made cupcakes were $3.25.


Treat’s website is also beautiful. And I just got word from their Twitter account that they’ll be closed on Mondays until they can find another baker for the shop. Are you a cupcake baker? Know anyone? Treat looks like it would be an awesome place to work.

I can’t wait to treat myself to Treat again soon!

Treat Cupcake Bar

1450 Highland Avenue

Needham, MA 02494


Twitter: @TreatCupcake


32 Responses to "Treat Cupcake Bar"

  1. Oh wow, that place looks amazing. Why doesn’t every city have one? Better yet, can I take out a business loan and open one myself? Haha, I want to try everything on the menu!

  2. This place looks like SO much fun! I think Alicia is planning a little blogger get together there!

  3. Julie Q says:

    yay! glad we are in the works with a blogger cupcake-up! and your pictures were amazing.. i want to go there right now 🙂

  4. I LOVE how the frosting is served on the side! Can’t wait to check it out!

  5. OMG! I need to go there!

  6. This is adorable! I wish it were nearer so I can easily check it out. I love cupcakes!

  7. This is the next stop on my Cupcake Quest! (I’m on a brief hiatus due to total sugar overload…haha.) Can’t wait to try it – looks like you had a fun time!

  8. Alison says:

    A blogger cupcake-up sounds fantastic! Let’s make it happen. Ever since the new Sweet location opened on Newbury Street, I’ve been in cupcake heaven (or in constant danger of gaining 20 lbs, however you want to spin it).

  9. Lauren says:

    What a fantastic concept! I like the idea of a blogger get-together at Treat :).

  10. Christina says:

    I just saw this place – had taken a drive on Sunday to Lizzy’s in Needham. Sounds like a real ‘treat’ 🙂 I’ll have to stop in soon :).

  11. joan says:

    Love the logo too! Everything inside looks so put together. Very well thought out! We are coming to Boston/Somerville in September. We will check this out. I love it.

  12. RhodeyGirl says:

    This place looks awesome, and I don’t even LIKE cupcakes! The owner MUST be a business school graduate.. looks like everything was well thought out and planned with a business state of mind!

  13. That is a genius idea! And pb overload…yes, please!

  14. Pam says:

    What a great place… I wish there was one here in Portland.

  15. Those cupcakes look great!
    BTW I have three giveaways going on on my blog right now if you want to check them out : )

  16. Emily says:

    that is SUCH a fabulous idea! that would go over so well in LA– especially those vegan and gluten-free options. it makes me want a cupcake so badly right now!

  17. Chris says:

    I loved these cupcakes. Really nice that you can make your own perfect icing combinations.

  18. Megan says:

    I’m so jealous you’ve already gotten over there! I need to find a free afternoon to trek over and check them out. I love the idea of building your own cupcake… and I love their logo too!

  19. Melissa says:

    OMG, that looks like the most awesome place ever. 😉 I really want to go! If I emphasize the word “bar,” maybe I can convince my boyfriend to go with me. If not, I’ll go aolne. Nothing is gonna keep me from those cupcakes and frosting!

  20. Bridget says:

    This place sounds so awesome!! I love that they mix in the toppings with the frosting, and such cute presentation. I’ll definintely be making a trip to Needham soon 🙂

  21. Lizzy says:

    This place looks amazing!!!!!!! And Needham isn’t too far from me : )

  22. Susan says:

    I would be in serious trouble with a cupcake bar like that! It reminds me of Cold Stone Creamery too. Another great idea!

  23. Sharlene says:

    Building your own cupcakes sounds like a great idea!! And they definitely did a wonderful job branding. If I lived anywhere near Boston I would be there in a heartbeat and probably apply to bake cupcakes too. So jealous!

  24. Talita says:

    Yummy! Those cupcakes look so decadent! Love the frostings!

  25. Henry Martin says:

    This place is amazing. We are headed there today. I’m a guy and I LOVE Treat. So yes, bring your boyfriends/husbands. Who doesn’t love an amazing cupcake? I hope they have Creamsicle today- hear they are delicious!

  26. Kathryn says:

    I second the need for one in Los Angeles. As soon as you want to franchise let me know, I LOVE cupcakes and the place looks great.
    The serving style is unique and so workable. You can place as much frosting as you want on it. Yes, Los Angeles needs a Los Angeles TREAT cupcake bar – please?

  27. Thanks to everyone for the positive feedback! For all those interested in a Boston-area blogger visit to Treat – email me – i’ll coordinate your visits.

  28. Ashley says:

    Whaaaaaaaat I can’t even believe something like this exists!! How fun!

  29. Heather I. says:

    What a fun and tasty idea! I think the Bay Area needs one of these ASAP, like right away.

  30. Putting the words cupcake and bar in the same sentence, let alone making it a business, is brilliant! I would go there everyday just to try new treat combinations 🙂

  31. Daisy says:

    this place looks awesome!!!!! so well thought out and original. your cupcake does look more like cornbread, but the amount of frosting is insane!!

  32. Kelly says:

    This looks awesome! I want one right now…

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