Preheat oven to 350 degrees F and lightly grease a 9x9 baking pan.
In a large bowl, stir together cake mix, sour cream, eggs, melted butter, and vanilla until smooth.
Spread half the batter in the prepared pan. Top with dollops of cinnamon swirl mixture.
Gently spread remaining batter over the top. I recommend dropping in dollops and using an offset spatula to gently spread the batter.
Drizzle top with buttery/brown sugar mixture.
Bake for 35-40 minutes, until the center is set and a toothpick inserted comes out with moist crumbs.
Cool cake slightly before adding icing and slicing.