You may not remember much you bought from Jordan Marsh, but it’s likely that you remember Jordan Marsh Blueberry Muffins! These muffins were iconic in New England and can be recreated with this copycat recipe.
(This recipe for Jordan Marsh Blueberry Muffins was originally published in June 2010, but was updated with new photos in 2019).
Do you New Englanders remember Jordan Marsh department stores? They were bought out by Macys in the 90s, but Jordan Marsh will always have a special place in the hearts of so many New Englanders (and Floridians, too). While most people probably don’t remember everything they bought at Jordan Marsh, there is one thing they likely do remember.. the iconic blueberry muffins. Blueberry muffins sold at a department store? Sure, it sounds a little crazy, but ask anyone who has tried a Jordan Marsh blueberry muffin and they’ll likely agree they were some darn good muffins! I started wondering about them recently and found many recipes online for the original Jordan Marsh Blueberry Muffins. I knew I loved these muffins but I couldn’t exactly remember why… I mean, I was all of 6 when I ate them, so I decided to recreate them so I could fall in love again.
JORDAN MARSH BLUEBERRY MUFFINS RECIPE
It may not seem like there’s anything super duper special about these blueberry muffins, but there’s just something about how they’re fully loaded with blueberries and there’s a little bit of crunch from the sugar on top. I added cinnamon on top, too, but I’ve since been schooled on the fact that Jordan Marsh didn’t add cinnamon on their’s. So, if you want a truly authentic Jordan Marsh blueberry muffin, don’t add it. But if you are just looking for a ridiculously delicious blueberry muffin, add it because it’s really good 🙂
Anyway, these muffins are super simple to bake and whether the lucky recipients of these muffins have ever heard of Jordan Marsh or not, chances are that they’ll absolutely love these muffins!
Start by pre-heating the oven to 375 and lining a 12-cavity muffin tin with papers. In a large bowl, whisk together flour, baking powder, and salt. In the bowl of a stand mixer or in a large bowl with a hand mixer, cream together butter and 1 1/4 cup sugar until light and fluffy, about 2-3 minutes.
Add eggs (one at a time) beating after each addition. Add vanilla. And then add half the milk and and half the dry ingredients and mix until just combined. Add remaining milk and remaining dry ingredients and mix again until just combined, taking care not to over-mix.
Fold all those beautiful blueberries in! I learned after making these that Jordan Marsh actually mashed up some of their blueberries before adding them to the batter, so you could do that, too. It will just make the batter a little more purple. But I added so many blueberries to these muffins that I kind of got that effect anyway!
And fill the muffin tin… It will look like a lot of batter, but just keep filling until you’re all out! I like to use a cookie or ice cream scoop for easy transfer.
Mix cinnamon (if using) and remaining 2 Tbsp sugar together and sprinkle over the tops of the muffins.
And bake for 25-30 minutes, until a toothpick inserted into the center comes out clean.
The second I took the first bite of one of these muffins, I knew exactly why I loved these. They’re soft, light, fluffy, and satisfyingly sweet in all the right ways. I’ve had many a blueberry muffin in my day and I feel like so many of them are bland and heavy. These muffins will leave your stomach happy. Plus, they’re the perfect little treat to make for company visiting this summer! Because who doesn’t love waking up to a nicely buttered blueberry muffin waiting for them at the breakfast table?
And that’s the thing. These blueberry muffins don’t need anything added to them at all. But everyone knows that a warm muffin with a little pad of butter on it is heaven on Earth. And a Jordan Marsh blueberry muffin with a pad of butter on it? omg it doesn’t get any better than that.
Part of what makes these muffins so magical is the fact that they’re absolutely packed with blueberries. Part of the reason so many blueberry muffins are lacking in flavor is because they just don’t have enough fruit in them. I get it, blueberries can be a bit pricey. But you should splurge a bit for these muffins!
You may not miss shopping at Jordan Marsh very much. Let’s face it; most of us don’t even go to Macy’s anymore. Most of us avoid malls and department stores altogether and simply shop online. Butttt if department stores were still selling baked goods, something tells me we’d all be much more eager to get in our cars and go. For now, we can just make them at home ourselves!
Do you remember Jordan Marsh? Have you ever had Jordan Marsh blueberry muffins?
If you like this blueberry muffin recipe, be sure to check out these Raspberry, Mango, and Ginger Muffins and these Tuscan Lemon Muffins! And for something a little bit different, I’m dying to try these Nutella Stuffed Double Chocolate Banana Muffins from Oh, Sweet Basil!
Jordan Marsh Blueberry Muffins
- 2 1/4 cups all-purpose flour
- 2 tsp baking powder
- 1/2 tsp salt
- 1/2 cup (1 stick) unsalted butter, room temperature
- 1 1/4 cups + 2 Tbsp granulated sugar, divided
- 2 large eggs
- 1 tsp vanilla
- 1/2 cup whole milk
- 2 1/2-3 cups blueberries
- 1 Tbsp cinnamon (optional)
- Pre-heat oven to 375 degrees and place muffin papers in a 12-cavity muffin tin.
- In a large bowl, whisk together flour, baking powder, and salt.
- In the bowl of a stand mixer or in a large bowl with a hand mixer, cream together butter and 1 1/4 cups sugar until light and fluffy, 2-3 minutes.
- Add eggs one at a time beating after each addition. Add vanilla and mix to combine. Add half the milk and 1/2 the dry ingredients and mix until just combined. Add remaining milk and remaining dry ingredients and mix again until just combined, taking care not to over-mix.
- As an optional step, you can mash 1/2 cup of blueberries and fold them into the batter with the rest of the whole berries. This will give the muffins more of a purple hue. Otherwise, simply fold blueberries into batter.
- Fill muffin papers with batter. In a small bowl, mix together remaining 2 Tbsp sugar and cinnamon. Sprinkle this mixture over the muffin batter.
- Bake muffins for 25-30 minutes until a toothpick inserted into the center comes out clean.
- Jordan Marsh blueberry muffins didn't traditionally have cinnamon on top of them, but if you're just looking for a delicious muffin, it makes a nice touch.